“More MINI Less Money” is one of Aftersales’ best sellers: reserved for new MINI customers, it offers a wide range of routine maintenance for 5 years or 60.000 km at an exclusive price. So “You can pay once and forget about it”.
In the commercial this campaign line is driven to its extreme consequences by showing “the total lack of thoughts” of the protagonist of the film: since he gave MINI Service the task of taking care of the parts of his car, he is so carefree that not only does he forget about the maintenance of his car, but also about the maintenance of his own home and garden, grown immeasurably to the point of it turning into a jungle.
MINI Service is not just a workshop, but also a range of services able to offer exclusive and dedicated attentions to all MINI Customers, especially when it comes to solutions that make life easier, because MINI Service Centers take care of everything.
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