Climate change is a global threat that demands collective action. Businesses need to take a leadership role in reducing their carbon footprint. How could E.ON convince business leaders to work together towards Zero CO2?
On the 30th and 31st of October, we invited a special selection of business guests to a unique tour around Essen (Germany). The first Augmented Reality Journey where the invisible became visible. We developed a unique software and hardware able to track moving objects and display CO2 emissions produced by the city of Essen in real time, on the back seat window of the car. And when our guests reach specific points of interest in the city, they heard inspiring visual stories about pioneering companies that have partnered with E.ON to successfully reduce their environmental impact. The entire experience was recorded to create a video case to spread the message and inspire business leaders through the internet and social media.
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