Zero Zero Zero is the TV Series based on the novel written by Roberto Saviano. Both the TV Series and the novel are based on real facts and tell the truth about the world drug traffiking, especially the cocaine one. Drug is usually hidden in ordinary objects and drug traffickers are always looking for new ways to transport it.
We decided to create the first store ever in which unordinary objects were sold, objects used to carry cocaine all over the world. Only before paying clients discovered that the products aren’t on sale and that they only represent the different ways used by drug traffickers to transport drugs around the world. They could also discover some informations about world drug traffiking in a dedicated area in the store. The store was based in Milan. A same experience was developed also online with a fake e-commerce.
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