Hundreds of Milanese stop their commute and point their mobile phones up.
The facade of a historic building in the center of Milan is completely frozen. Fire-fighters are running around and neighbours are out on the street in there pijamas. The news spreads – one of tenants went for vacation in August and has left his air conditioning on for months. What a waste!

In host few hours #FrozenPalce is trending topic of the day, and the internet blows up with thousands of reactions.
The following day energy solutions company E.ON Italy reveals that it is behind the outdoor stunt. The aim is to raise attention to the issue of everyday energy waste, which goes unnoticed yet accumulates and impact both individual bills and the environment. We hate waste, said E.ON. And millions of Italians took notice and agreed.