Catch-22 is a TV series from the novel “Paragraph 22” written by Joseph Heller, whose plot revolves around the theme of a paradox: a bureaucratic rule tells that crazy people can ask to be exempted from flight missions. But if a pilot makes this type of request, it means he/she is not mad at all and it is automatically proved he/she is actually able to flight.
We started from this assumption to make users feel the series atmosphere through a gaming experience. The premise is “What would happen if the military service would be reintroduced?”. We invited users to make a self evaluation through a questionnaire very similar to the “Minnesota test”: 600 questions whose aim is to determine the suitability for military service. Before giving all the answers, however, we gave users the opportunity to follow some advice included in 4 antimilitarist video tutorials that give 4 practical demonstrations on how to “seem” totally crazy in order to be exonerated.
Sky, Catch-22. The paradox of war
# video strategy
# landing page
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