“Enjoy a world of colors” is the invitation – and promise – Polaroid Eyewear makes to its audience because, thanks to the invention of the polarized lens, its shades really offer a new view on the world. That’s why the SS23 collection takes us into an imaginary place, where the sun always shines and every color is lively and bright: the Polaroid Riviera. It’s a place inspired by the most classical summer holiday locations, where all the different product lines mix and meet to spread vitality and strong summer vibes.