Berlucchi has a unique history that is revealed in the distinctive pleasure of those bubbles that almost sixty years ago gave rise to the Franciacorta phenomenon. It is a perfect match of tradition and innovation. Through the immediate and empathetic language of contemporary illustration signed by Agostino Iacurci, an engaging narrative comes to life that accompanies the new payoff “A story that begins every day”. This tells the story of Berlucchi’s attitude in seeing in every challenge the opportunity to begin a new adventure; it reveals a promise: to always look to the future while continuing in tradition. We have created a sort of serial story: the origin of the winery and the desire to share the pleasure of bubbles are the protagonists of the first subject, on air at Christmas festivities.